Nearshoring is the global trend of companies to bring their production closer to their end markets to avoid risks and costs. Mexico is a country that is already registering the interest and arrival of a large number of companies looking to get closer to the largest market in the world.

The possibility that Asian aquaculture companies are going to be part of the nearshoring that is already manifesting itself in Mexico is very real.

Mexican entrepreneurs must be aware of this and prepare for competition, developing more cost-efficient companies and with well-structured and organized marketing strategies.

I share with you the column published in the most recent issue of the magazine Panorama Acuícola, Nov-Dec 2023, republished on my Medium Blog.

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